Back in 1975, in his early teens, Mike DeVito started a summer job as a helper on a soda truck and then as a helper on an ice cream truck. He quickly grew into servicing various mom-and-pop stores, and supermarkets in Brooklyn, Queens, and Manhattan.
In 1986, DeVito became an independent distributor for Calip Dairies, which owned several ice cream brands such as Dolly Madison, T&W, Steve's, and Frusen Gladje. His distribution focused on the west side of Manhattan, and served mom-and-pop shops, and all major supermarkets including Dutch, Shopwell, Sloans, Red Apple, Associated, and Morton Williams. He specialized in direct-store-delivery (DSD) service (in which many think he had a hand in developing). With the DSD service, he earned a lot of respect and friendship at the store level and with the supervisors.
Mike sold the independent shop in 1991, and in 1994, founded Island Fresh as a specialty juice distributor. His new company provided freshly squeezed orange and grapefruit juices, and other specialty juices to markets, foodservices, supermarkets, mom-and-pop's, and airports. Island Fresh continued to grow and expanded on the product lines to carry, and serving more than just specialty juices. The company carries a full line of products from deli items, dairy items, frozen seafood, produce items (no fruit), and foodservice items.
Island Fresh aims to expand in areas of distribution where it is currently not serving, and even expand its product lines to provide one-stop shopping for its clients. Today, its number one goal is to continue to serve the clients with friendly, respectful and on-time service.